Bernie, at Rock River Ford, is a wonderful salesman. He always remembers Mike and me when we walk through the door. Bernie is so very helpful, but we never feel pressured to buy....sometimes we are just looking at what is new. Our financing was done very quickly. The gentleman was very thorough, took care of every thing in a friendly, business like manner.

Bernie was a great salesman and made me feel comfortable going alone to shop for vehicles where as at other dealerships it was a very intimidating process

Tony and Rick deserve all my praise and more. They're outstanding service, sales and financing representatives. It was because of those two that I bought a Ford.

The group at Anderson Ford did everything that was asked of them and more. I told them what our company was looking for and they delivered!! Our sales man, Bernie Krowczyk, did an excellent job!!

Dave and the entire team were extremely helpful. We started via phone, answered many questions over the phone so they had the paperwork ready to go when I walked in the door. Dave made sure to find out exactly what I was looking for with regard to not only the car, but the payment I was able to afford. Everyone in the dealership is extremely helpful and friendly. The car was washed and plated up in no time once the paperwork was signed. My BEST car buying experience ever!!

Good Morning Jody, I just want to say thank you to you for your time and patience with me. Also thank you for introducing me to Alan and Baker.
This was the most enjoyable car purchasing experience I have had. Not once did they make me feel like they were struggling to get me what I wanted or that I was inconviencing them in any way. Pete was wonderful too and easy to work with. Thank you to your entire team for doing what you do.

Went in for regular maintenance on my 2008 Sports Edition Altima and came out with a 2011 Nissan Rogue. Rick in service is awesome and has always taken great care of us and Bill Barr over our 4 Nissan purchases has always treated us great. Bill Barr is by far one of the best Salesmen in our area. Great salesmen and great service works to keep us coming back.....and one never knows when we may find the coolest Nissan model and want to trade in one of our existing 2 Nissan vehicles. We love our Nissan toys!

Dave was willing to help after I had been to 3 other dealerships in which all pressured me into buying something I didn't want and telling me I couldn't afford a new car. Everyone at Anderson Nissan was great and I will certainly continue to recommend them as I already have! My girlfriend/co-worker now owns a 2011 Maxima.

Thanks again to everyone at Anderson's and especially to Dave for his kindness and willingness to work with me.

Jerri Anderson

We will follow Baker wherever he goes. We trust him. He takes care of us (family included) and he does everything he can to make us happy. He is our car guy! Dave is very friendly and works hard to make sure his customers are happy! He helped sync my phone and explained how everything works.

I totaled out my 2007 Corolla a couple of weeks ago. Looking to replace it, I went to 4-5 other dealers before coming to Anderson Toyota. I was looking for a slightly used Toyota with a manual transmission and a sun roof. No one had a used Toyota unless it had been wrecked and instead tried to sell me a new car with either a manual transmission OR a sun roof but not both. Anderson didn't have the RIGHT used Toyota either but Don went the extra mile and located a new Corolla with both a sun roof and manual transmission. Although I'm on a fixed income and really didn't want a car payment, I was willing to buy since this is the car I wanted. This car had to be brought in from a long distance away but it was ready exactly at the time promised and for the first time in my life, so was the paperwork! I spent about 45 minutes at the dealer's and drove away in my new car. I am more than pleased that a): I got the features I really wanted in my car and b): I didn't have to spend 4-6 hours at the dealership waiting for the paperwork to be processed. Give these guys a try. They do a great job!

I like the new Kia advertising slogan…”The Power to Surprise”. I think this phrase is also fitting for one of your employee’s – Jody Petrie. Let me tell you what happened.
I have been in the market for a new car for the past few months. I had essentially convinced myself that I was going to get a new Kia Optima. I only wanted a White SX. I got pretty serious about it over the last 3 weeks – and began to search the dealer inventory of Kia dealers throughout Chicago. As you already know - the Optima is a very popular car and the SX is hard to find. I had sent queries to a variety of dealers, trying to see if anyone had a White SX in stock. The follow up and responsiveness of the dealers I contacted was horrible. Most of the messages I received were standard “form” letters and canned responses – very generic and bland. Some I have still not heard from at all!

Last week I was on a business trip and visited about 2 different cities. I flew in to San Fransico last Wednesday night after I reached the hotel I turned my attention to my White SX. I went to the cars.com site and tried to locate the White SX. This time I expanded the search to 100 miles. Much to my delight – a White SX just like I wanted showed up at your dealership. I quickly found your web site, looked at your inventory and it confirmed what I was looking for. I filled out your web form to get more information and pricing – and then hit “send”. I was expecting MAYBE a canned auto responsive – or a follow up by Saturday. That didn’t occur. I had already shut my computer down when my cell phone “buzzed” that I had a new e-mail. I received a personal, friendly, and helpful note from none other than Jody. I would not believe it. She answered my e-mail at 2 AM in the morning!! This was MY example of the “Power to Surprise”. It was a great surprise – and exactly one week later – I drove off your lot with my brand new 2011 Kia Optima SX – Snow White Pearl!!!
Jody did an incredible job – answering all of my lame questions. She even sent me photos of the wheels! (my wife thinks I am crazy of course, but the wheels DID matter to me). Jody responded to each of my questions and guided me through the entire process. No question was too stupid and no request was unreasonable. She did a GREAT job! She followed up with me every step of the way.
On Wednesday, I got to your dealership around 4:30. Jody had already left for the day… BUT CAME BACK TO MEET ME! What? From a car dealer? On her own time? Again – The Power to Surprise!
I hope you realize what a special employee you have in Jody Petrie. She reflects your dealership so well and is so professional. I hope there is some way to recognize her for her performance and customer service. She has been one of the best I have ever dealt with.
Please pass along my sincere thanks to Jody for everything she did!
Have a great weekend – I know I will as I cruise around Chicago in my new car!!

Anderson Dodge is a reputable company that stands behind the cars they sell, the repairs they make, etc. I have had my 98 Intrepid since buying it new in 1989. It's not my favorite car, but with 97,000+ miles, it's still going strong thanks to regular maintenance and solid work from Anderson Dodge.

On Thursday, March 17th my grandson and I were stranded along ByPass 20 with a very flat tire. Neither one of us had ever changed a tire, so we were looking at a long wait for Road Side Assistance to come and help us once I placed the call. I never had to make that call because one of your employees stopped to help us. He is one of your mechanics and you should be very proud to have him on your payroll. Curt is such a pleasant, caring, wonderful young man. He not only offered to change the tire, but offered to teach my grandson how to change a tire. I don't think a nicer person could have stopped to help us. He talked to someone the next morning to order the tires for me. I was able to bring my car into the shop that afternoon and he even offered to stay past his quitting time to make sure I could have my car back the same day. I have a 2009 Lincoln MKX that I purchased at Fran Kral. I had been debating whether to take my car to Rock River Ford or the Belvidere Lincoln dealership for my repairs, but now I have no doubts about where I will have my work done.

I, also, would like to compliment Lindsey. She was extremely helpful and very pleasant to deal with.

You should be very proud of these employees!

I had an excellent experience at this dealership!! The second I walked in the door, I was greated with smiles, and not bombarded with questions and pushy salesmen. Brad Ferwerda was very professional and knowledgeable. He was honest and to the point when questioned. Brad worked along with Pete to get me a good deal on the car I liked and got my payments down to just where I wanted! I guess you could say, they know how to work their magic! I left Anderson with a great car and a great feeling. I will definitely tell my friends that are in the market for a new car, to go see Brad at Anderson Nissan! Thanks for the great service!!!

I give the dealer an "A+". Our salesman, Dave Marquardt, went above and beyond and we give him an "A+", too. We did 99% of the transaction via e-mail - which is exactly what I wanted. I e-mailed Dave the exact Murano, including the VIN and a picture of it (I found the car online via the Nissanusa.com website) that we wanted to buy, including an American Express printout of the price I wanted to pay. We went back and forth with a few e-mails and he called me with the OTD price. Actually the OTD price ended up being less then my price as I goofed by not including destination charges. So, I am happy with the price. Leslie (My wife) and I got in the car and drove 83 miles to Anderson Nissan to buy the Murano. Many would say why not go to a dealer closer. Well, we bought it on September 4th and Anderson had the only 'Pearl White' left in the region, maybe the whole midwest (we are in Northern Illinois). So, we get to the dealer, fill out the paperwork very quickly, and left. All is good! But there is more: 1) Anderson filled the tank up and I did not expect that, 2) the car was very clean and I did expect that, 3) It turns out that we ended up paying less then the expected OTD price because the tax rate was 0.75% less then our local rate (Pete Malecke, the Finance Manager, took the time to research and verify the state rules applied correctly), and 4) a few days later when I needed specific documentation to get plates for the car we had plates transfered from (to the new car), Maureen Risch came through with flying colors (again via e-mail). By the way, the sales manager (I forgot his name) said 'thank you' to us while we were filling out the paperwork. He seemed like a nice guy, too.
All in all - an "A+".

Dave by far was the best salesman I have ever purchased a vehicle from, he will be my salesman the next time I purchase a vehicle. He made it easy and was so patient with us, we just could not make up our minds on what we wanted and he was so patient so we could test drive nearly everything on the showroom. He is very friendly and made it easy to purchase our new car. Our overall experience was just perfect. Mr Baker the store manager (I think) was wonderful. He made our purchasing decision really matter and listened to what we could afford and wanted. It was a truely rewarding experience. I got the car I wanted and I love it! I've alreay told so many people if they are ready to buy a car to go to Andersons and see Dave!

You'll be happy to know that I purchased this SE Turbo tonight. The internet pricing beat my best attempts playing the silly game these guys are so proud of. It is a crazy culture, your world. So nice to get a decent quote over the internet. I'm sure I could have squeezed a few hundred $$ more out of your internet price but I was fried from all the research I've done and the bantering with your salespeople to get a simple answer to a simple question. That being....'"what is your best price on this car?". And tell Julius that his hearing is as bad as Dwight's cuz I had to tell them both twice....but I told Julius that I only wanted to ask him once and he still gave me 20 questions after I said that....and he still didn't give me his best. Haha

Once I committed to the purchase, Chris and Dwight were most patient and helpful closing the deal and I feel like I can drive into your showroom and they would spend hours more with me if need-be to answer any questions that I might have. It was a better experience for me than dealing with Napelton's Honda where I bought my last two vehicles and had them serviced over the last 13 years so I'm happy about that.
Please accept and share this feedback with the respect and humor in which it is offered.

Excellent experience. The dealership is in a convenient location. My Salesman Jose was helpful, and worked with Dustin the Sales Manager early in the process in order to expedite the sale. The deal was fair, and my wife (who will drive this vehicle) is quite happy with her Tucson.

Pat thank you so much. You are truly customer committed. You can count on myself, and my wife Denise as being loyal lifetime customers!!! P.S She still loves the car and sooooooo happy we went black. She came in for service, but was unable to hook up with you as you were busy. She said she received top notch service and all the staff were so friendly and nice. She said your new location is very nice. Hyundai has for sure won us over and the way your establishment represents them will only be a huge positive in their Corporate growth. Please share this with your G.M. and Hyundai Corp. reps. All to many times in business, only the negatives seem to be what get feed back to you. I believe when I receive above average satisfaction as a customer it should be stated and shared with all that create this experience. Please keep doing what you do !!!!!!!!! Best Holiday Wishes to your organization and see you all soon.

Don Smith is an excellent salesman and because of his honesty, patience and perservance we purchased the toyota 4runner. He was so helpful explaining each vehicle we wanted to drive and explained everything we wanted to know. His manager Devin was also very helpful and we appreciated all he did. Don kept the communication open even after we had decided to buy another brand, he still called on Monday and asked what we had purchased. We had decided to stay with Toyota and were going to call him. After the purchase he has explained everything in detail and even called today to ask if we have any more questions. Its great your dealership has a PR dept and we appreciated all the follow-up calls from Aaron--he is so enthusiastic and willing to answer any questions also.. You can be so proud of your dealership and everyone who works there and also the service dept as they are all so helpful and polite to the customer. Thank you to everyone there--we are so happy with our new 4runner and so thankful how it all worked out.

We have purchased 2 new Lexus vehicles in the past 2 weeks and we were trying to put new plates on our 2001 Toyota Avalon because our son was keeping this car. Our friends and family have purchased over 10 vehicles at the Anderson dealership and we have always had top notch service. We have enjoyed working with John Payne at Rockford Toyota for the past 9 years. He has always been proficient at getting the work done needed on our car and helpful when something was spotted that needed to be taken care of. Our son now has our Avalon and he will continue to get it serviced at the Toyota dealership. We were pleased but not surprised that John did not charge us to remove the license plate. That's the way Toyota does business in helping customers out with minor things. It's what keeps bringing us back to Anderson.

We had a fantastic experience yesterday purchasing our new 2010 Venza!
Everyone was great. Can't wait to pick it up later today!
Thanks to you, our financing was done in no time and we got it all done really quickly.
We would highly recommend Anderson Toyota to anyone!

This was by far the most pleasant experience I have ever had buying a new car. Everyone from the girl at the front desk to all the sales personnel were great. I would recommend Anderson to anyone who is looking to buy a car at a fair price. The next time I am looking to get a car, it will be from Anderson without a moments wait!

Very freindly! Worked with me to achieve the price I was looking for. Best part was salesman did not have to run and ask someone else on every question I had on price or requests. That impressed me that they impower the salesmen to make decisions instead of salesman being a go between...In and out in a short period of time..Bought 2 cars from this dealer along with service on my first Nissan not purchased here..A+ Gentlemen. Thank you